Why Brand Names Fail in Global Markets (And How to Prevent It)

 

Cars that “don’t move.” Water branded as “death.” A floor wax mistaken for glowing meat. These real‑world branding fails prove that translation alone isn't enough — true localization requires cultural intelligence.

Key Points:
✔ Famous brand name fails & what caused them
✔ Why cultural adaptation beats literal translation
✔ How transcreation protects global brand identity
✔ What every company should check before a launch

📍 Full blog

#BrandLocalization #Transcreation #GlobalBranding #WordPar

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